![]() Health & Wellness: Nutrition, Fitness, Diet, Relationships & More. Getty Images stock. A new report from Safe Kids Worldwide analyzed national safety data for children up to age 1. ![]() Getty Images. What is it really like to be a millennial in 2. Obi Obadike. It's week two of TODAY's Summer Shape- Up Challenge! Courtesy Heather Crockett Oram. After breaking her ankle, Heather Crockett Oram gained 8. A few years later, she lost.. Testosyn is a testosterone booster that has gained increasing popularity since its release. This product is advertised to not only increase testosterone but also. Observational cohort studies and a secondary prevention trial have shown an inverse association between adherence to the Mediterranean diet and cardiovascular risk. Live a healthier life with TODAY’s health tips and find the latest news for personal wellness, fitness, diet and relationships. North Korea is making a new accusation against the US and South Korea, claiming that they are behind an assassination plot. CNN's Barbara Starr reports. Birthday parties, holidays and other social events provide ample opportunity to relax and have a great time with friends and family. Attending a party when you're. Dan Dalton / Getty Images. Most of the time, the way people form first impressions has nothing to do with words. It's about.. Shutterstock. We are obsessed with protein. How to get it, where to get it, what are the best (and worst) sources.. Claire Warner/Facebook. After learning about a sign of breast cancer through a Facebook photo, a woman posted a photo.. TODAYA mom of two lost 1. Al Roker, who helped give.. Jimmy Kimmel / You. Tube. The late night host captured America's attention last week with stunning news about his new baby.. FDADoes your family love Aunt Jemima products? If so, you might want to check your freezers. Shutterstock. Feel the need to clean your child's ears? Step away from that cotton swab. Shutterstock. The simple way to break through a workout plateau. TODAYRob Shuter of Naughty Gossip catches Kathie Lee and Hoda up on all the weekend celebrity news.. AFP — Getty Images. The ? Here's a tip to help you come to the right decision every time. CARLO ALLEGRI / Reuters. The ! Here's how to beat the dreaded.. Getty Images stock. Because May is Skin Cancer Awareness Month, dermatologist Dr. Debra Wattenberg visits TODAY with.. Nathan Congleton / TODAYFollowing the Drop 1. TODAY plan, but already feeling bored of crunching on veggies all day?.@bbcmtd/Twitter. A 7- year- old British girl named Anu got a big reaction from classmates when she showed off her.. Getty Images stock. NBC News medical contributor Dr. Natalie Azar stopped by TODAY to highlight how to clean out.. Courtesy Ben Keeling Photography. After learning she had an aggressive brain tumor, Stephanie felt frustrated until a doctor reached.. TODAYWant to get in shape for summer? Join TODAY's Summer Shape- Up Challenge! Elisabetta Stoinich / Getty Images stock. Worried you're not thin, smart, wealthy, happy or good enough? Try these seven tips to feel less.. Tyler Golden/NBCThe incident caused her to bow out of a Las Vegas gig last Thursday, but by Tuesday night, she.. Rommel Demano/Getty Images. The stand- up funnyman and star of ! Here, she shares 4 healthy, delicious and easy.. After reading mean comments about her weight on social media, Harshi Suraweera changed her life.. APThis metropolis is No. Orkin's list of Top 5. Mosquito Cities for the fourth year in a row.. Chesnot / Getty Images. A French presidential candidate's wife is 2. Here's what men say about.. The Extraordinary Science of Addictive Junk Food. As he spoke, Mudd clicked through a deck of slides — 1. The figures were staggering. More than half of American adults were now considered overweight, with nearly one- quarter of the adult population — 4. Among children, the rates had more than doubled since 1. The secretary of agriculture, over whom the industry had long held sway, had recently called obesity a “national epidemic.”Mudd then did the unthinkable. He drew a connection to the last thing in the world the C. E. O.’s wanted linked to their products: cigarettes. First came a quote from a Yale University professor of psychology and public health, Kelly Brownell, who was an especially vocal proponent of the view that the processed- food industry should be seen as a public health menace: “As a culture, we’ve become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.”“If anyone in the food industry ever doubted there was a slippery slope out there,” Mudd said, “I imagine they are beginning to experience a distinct sliding sensation right about now.”Mudd then presented the plan he and others had devised to address the obesity problem. Merely getting the executives to acknowledge some culpability was an important first step, he knew, so his plan would start off with a small but crucial move: the industry should use the expertise of scientists — its own and others — to gain a deeper understanding of what was driving Americans to overeat. Once this was achieved, the effort could unfold on several fronts. To be sure, there would be no getting around the role that packaged foods and drinks play in overconsumption. They would have to pull back on their use of salt, sugar and fat, perhaps by imposing industrywide limits. But it wasn’t just a matter of these three ingredients; the schemes they used to advertise and market their products were critical, too. Mudd proposed creating a “code to guide the nutritional aspects of food marketing, especially to children.”“We are saying that the industry should make a sincere effort to be part of the solution,” Mudd concluded. But according to three participants, when Mudd stopped talking, the one C. E. O. His name was Stephen Sanger, and he was also the person — as head of General Mills — who had the most to lose when it came to dealing with obesity. Under his leadership, General Mills had overtaken not just the cereal aisle but other sections of the grocery store. The company’s Yoplait brand had transformed traditional unsweetened breakfast yogurt into a veritable dessert. It now had twice as much sugar per serving as General Mills’ marshmallow cereal Lucky Charms. And yet, because of yogurt’s well- tended image as a wholesome snack, sales of Yoplait were soaring, with annual revenue topping $5. Emboldened by the success, the company’s development wing pushed even harder, inventing a Yoplait variation that came in a squeezable tube — perfect for kids. They called it Go- Gurt and rolled it out nationally in the weeks before the C. E. O. General Mills, he said, acted responsibly to both the public and shareholders by offering products to satisfy dieters and other concerned shoppers, from low sugar to added whole grains. But most often, he said, people bought what they liked, and they liked what tasted good. General Mills would not pull back. He would push his people onward, and he urged his peers to do the same. Sanger’s response effectively ended the meeting.“What can I say?” James Behnke told me years later. These guys weren’t as receptive as we thought they would be.” Behnke chose his words deliberately. But I was also struck by how prescient the organizers of the sit- down had been. Today, one in three adults is considered clinically obese, along with one in five kids, and 2. Americans are afflicted by type 2 diabetes, often caused by poor diet, with another 7. Even gout, a painful form of arthritis once known as “the rich man’s disease” for its associations with gluttony, now afflicts eight million Americans. The public and the food companies have known for decades now — or at the very least since this meeting — that sugary, salty, fatty foods are not good for us in the quantities that we consume them. So why are the diabetes and obesity and hypertension numbers still spiraling out of control? It’s not just a matter of poor willpower on the part of the consumer and a give- the- people- what- they- want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery- store aisles — to get people hooked on foods that are convenient and inexpensive. I talked to more than 3. C. E. O.’s. Some were willing whistle- blowers, while others spoke reluctantly when presented with some of the thousands of pages of secret memos that I obtained from inside the food industry’s operations. What follows is a series of small case studies of a handful of characters whose work then, and perspective now, sheds light on how the foods are created and sold to people who, while not powerless, are extremely vulnerable to the intensity of these companies’ industrial formulations and selling campaigns. I. The Beach Boys, ZZ Top and Cher all stipulated in their contract riders that it be put in their dressing rooms when they toured. Hillary Clinton asked for it when she traveled as first lady, and ever after her hotel suites were dutifully stocked. What they all wanted was Dr Pepper, which until 2. Coca- Cola and Pepsi. But then a flood of spinoffs from the two soda giants showed up on the shelves — lemons and limes, vanillas and coffees, raspberries and oranges, whites and blues and clears — what in food- industry lingo are known as “line extensions,” and Dr Pepper started to lose its market share. Responding to this pressure, Cadbury Schweppes created its first spin. One particularly promising market, Kilduff pointed out, was the “rapidly growing Hispanic and African- American communities.”But consumers hated Red Fusion. Never again.”Stung by the rejection, Cadbury Schweppes in 2. Howard Moskowitz. Moskowitz, who studied mathematics and holds a Ph. D. I’ve optimized salad dressings and pickles. In this field, I’m a game changer.”Photo. Credit. Grant Cornett for The New York Times; Prop Stylist: Janine Iversen In the process of product optimization, food engineers alter a litany of variables with the sole intent of finding the most perfect version (or versions) of a product. Ordinary consumers are paid to spend hours sitting in rooms where they touch, feel, sip, smell, swirl and taste whatever product is in question. Their opinions are dumped into a computer, and the data are sifted and sorted through a statistical method called conjoint analysis, which determines what features will be most attractive to consumers. Moskowitz likes to imagine that his computer is divided into silos, in which each of the attributes is stacked. But it’s not simply a matter of comparing Color 2. Color 2. 4. In the most complicated projects, Color 2. Syrup 1. 1 and Packaging 6, and on and on, in seemingly infinite combinations. Even for jobs in which the only concern is taste and the variables are limited to the ingredients, endless charts and graphs will come spewing out of Moskowitz’s computer. This is the engineering approach.”Moskowitz’s work on Prego spaghetti sauce was memorialized in a 2. Malcolm Gladwell at the TED conference in Monterey, Calif.: “After . And sure enough, if you sit down and you analyze all this data on spaghetti sauce, you realize that all Americans fall into one of three groups. There are people who like their spaghetti sauce plain. There are people who like their spaghetti sauce spicy. And there are people who like it extra- chunky. And of those three facts, the third one was the most significant, because at the time, in the early 1. And Prego turned to Howard, and they said, . That is Howard’s gift to the American people. He fundamentally changed the way the food industry thinks about making you happy.”Well, yes and no. One thing Gladwell didn’t mention is that the food industry already knew some things about making people happy — and it started with sugar. Many of the Prego sauces — whether cheesy, chunky or light — have one feature in common: The largest ingredient, after tomatoes, is sugar. A mere half- cup of Prego Traditional, for instance, has the equivalent of more than two teaspoons of sugar, as much as two- plus Oreo cookies. It also delivers one- third of the sodium recommended for a majority of American adults for an entire day. In making these sauces, Campbell supplied the ingredients, including the salt, sugar and, for some versions, fat, while Moskowitz supplied the optimization. As we talked, he made clear that while he has worked on numerous projects aimed at creating more healthful foods and insists the industry could be doing far more to curb obesity, he had no qualms about his own pioneering work on discovering what industry insiders now regularly refer to as “the bliss point” or any of the other systems that helped food companies create the greatest amount of crave. I was struggling to survive and didn’t have the luxury of being a moral creature. As a researcher, I was ahead of my time.”Moskowitz’s path to mastering the bliss point began in earnest not at Harvard but a few months after graduation, 1. Cambridge, in the town of Natick, where the U. S. Army hired him to work in its research labs. The military has long been in a peculiar bind when it comes to food: how to get soldiers to eat more rations when they are in the field. They know that over time, soldiers would gradually find their meals- ready- to- eat so boring that they would toss them away, half- eaten, and not get all the calories they needed. But what was causing this M.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
July 2017
Categories |